THE IMPORTANCE OF BRAND POSITIONING AND FRESH EGGS!
If you’re a business leader you may of heard of the term ‘brand positioning’, but what is brand positioning and why is it a critically important factor for building a powerful and successful brand.
A company name and logo is simply the beginnings of a brand. The real secret and most importantly in building a strong and unique brand identity is in the creation of a brand positioning strategy.
‘Brand positioning’ is the process of projecting a meaning to a product or company by creating specific and distinct perceptions of brand associations in the mind of the target audience. Therefore, every time a potential consumer sees your brand they will understand what your brand promises.
The ultimate objective every time a potential consumer sees your logo, is that it triggers a reason to choose your products over the competition’s and retain long term brand loyalty.
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Founder of Amazon.com
Here at Plinkfizz we build brands from scratch. We support and develop existing brands. We create value propositions that define our client’s business aspirations.
Our knowledgeable and intelligent approach to marketing provides successful, authentic thinking for business transformation. Building stronger relationships and unified communications with their prospects and customers.
Our full service integrated marketing approach means that our award-winning team are exceptional specialists striving to deliver expert brand marketing and communications.
CREATING DYNAMIC MARKETING EXPERIENCES FOR AMBITIOUS BRANDS.
SEE WHAT PLINKFIZZ CAN DO FOR YOU …
Tel: 0333 009 6266