Diners have helped raise £1,000 for the Newcastle based Alice Charity which supports local vulnerable families.
The cash was donated during a launch event for more than 140 invited guests at popular Italian eatery Pasta Di Piazza Italiana based in Newcastle High Street earlier this month.
The evening was to celebrate the £3/4m investment in the business by owner Jigar Gheewala, who was keen to support a grass roots family charity, and was attended by Newcastle Mayor Councillor Sandra Hambleton, local businesses and loyal customers.
Sam Warrilow, fundraising manager for the Alice charity, said the generous donation would be immediately put to good use across their projects which assist families in need in Newcastle and Stoke-on-Trent.
She said: “We’re delighted to receive support from a family-run business as we are in the business of families, and this generous donation will make a real difference to their everyday lives from buying a bed for a growing baby to helping a parent pay for a school uniform.
“All of our projects rely on donations like this one from Pasta Di Piazza Italiana, and being a locally based charity we’re able to quickly allocate that cash to where it’s needed most.
“Lots of local businesses have already pledged regular support to us through F500, our exclusive business membership, and I hope this event is the first of many Pasta Di Piazza Italiana are able to host to support us.”